Communication, Media Practice and Public Relations, MA

Develop skills across diverse media practices, taught by industry professionals

Image of students filming an interview

Course Overview

Whether you want a strategic understanding of social media, refined creative skills through professional writing or the communications sensitivity to make an entrepreneurial impact, the MA in Communication, Media Practice and Public Relations (PR) is ideal.

You will undertake structured practice in modern media skills, taught by motivated industry professionals with impressive academic credentials.

Gaining valuable professional media skills improves your prospects for a successful career in journalism, public relations, broadcasting, entrepreneurship, advertising or marketing.

If you are already an industry professional, this course offers dynamic new media skills and qualifications to boost your continuing professional development.

As in any MA level programme, the key element is the major project or dissertation that is worth 60 credit and enables students to develop expertise in a specific area of interest. It is important that potential students give this some thought before arriving and have a general idea of what part of communications, media, PR or creative practice that interest them, so that they have a good starting point from where to refine the project with the help of a supervisor.

Students should be computer literate, with a good level of competence using Microsoft Word, PowerPoint and so on. While the Microsoft suite can be downloaded for free once you are enrolled a student at Swansea, ideally you should also have access to a computer/laptop that can support this software, so that you can continue you with your work when not in the specialist labs.

Why Communication, Media Practice and Public Relations at Swansea?

Swansea University has an excellent reputation for communication, media practice and PR.

Based on our inspirational Singleton Park campus, in parkland overlooking Swansea Bay, we have the expertise and full range of modern facilities to ensure your learning is as up to the minute as possible.

Designed to promote individual and collaborative research activity of international standard, the Graduate Centre provides a supportive environment for postgraduate research and taught masters study.

It offers postgraduate training to enhance academic and professional development, and facilitates seminar programmes, workshops and international conferences.

Your Communication, Media Practice and Public Relations Experience

You will study a set number of 20-credit modules before taking a 60-credit dissertation project of your choosing in the second part of the course.

Modules include theory and practice-based subjects such as video and documentary making, professional and promotional writing, global media, the business and politics of digital media, visual communications and media design, and PR, branding and promotion.

Further modules in communication, theory, film and history are also available.

You decide the subject of your dissertation together with a tutor.

Communication, Media Practice and Public Relations Employment Opportunities

You will develop excellent oral and professional writing skills, improving your abilities with digital media and learning to present ideas in a range of formats.

Graduates from this course enter a range of creative industries including journalism, publicity, broadcasting, marketing and advertising.

Modules

Students starting in September or January will study the same core modules as part of the programme. 

You study a set number of optional 20-credit modules before taking a 60-credit dissertation project of your choosing. Modules include video and documentary making, professional and promotional writing, global media, the business and politics of digital media.