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  1. Home
  2. Postgraduate
  3. Postgraduate Taught Courses
  4. School of Management Postgraduate Taught Courses
  5. Marketing Postgraduate Taught Courses
  6. Marketing, MSc

Marketing, MSc

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  • September 2025

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Key Course Details

MSc 1 Year Full Time
Mode of Study
Campus Based
Typical Offer (view equivalents)
2.2
Location
Bay Campus
Start Date Tuition Fees
Sep 2025 £ 13,450
MSc 1 Year Full Time
Mode of Study
Campus Based
Typical Offer
2.2 - More Information
Location
Bay Campus
Start Date Tuition Fees
Sep 2025 £ 22,750

Become a Successful Marketing Leader of the Future

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Course Overview

Are you aiming to excel in the competitive marketing industry? A career in marketing offers numerous opportunities for advancement and the flexibility to work in any sector, anywhere in the world, ensuring there’s a perfect fit for your skills.

Based on the most up-to-date marketing research and practice, the MSc Marketing programme at Swansea University will prepare you for a successful career in the fast changing and exciting field of global marketing. 

As well as core marketing principles, you’ll also be immersed in critical topics such as integrated communications, digital marketing, social marketing and ethics, the consumer experience, and marketing research. The highlight of the course is the Creative Marketing Challenge which will allow you to highlight your knowledge and skills working on a real industry marketing challenge designed to have lasting positive impact on both a business and your development.  

Why Marketing at Swansea?

  • The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders. 
  • All modules are taught by our world-class faculty who have industrial and academic knowledge
  • Based in the £22 million School of Management building on the Bay Campus
  • Marketing Studies is ranked Top 50 in the QS World University Rankings by Subject 2024

Your Marketing Experience

From the moment you arrive at the School of Management we will work with you to help build your skills and experience to enhance your career prospects. You will have unlimited one to one bespoke careers advice from our dedicated careers team. You can participate in the Swansea Paid Internship Network (SPIN) or the Week of Work initiative. We have strong links with a range of high-profile organisations including Dell and Ernst and Young.

All our students benefit from co-location with industry at the innovative Bay Campus. Our facilities boast dedicated teaching space and study areas, and extensive IT facilities equipped with the latest hardware and specialist software.

Marketing Employment Opportunities

We have an excellent track record of placing our graduates with major multinational companies.

Your MSc Marketing programme will give you the skills to forge a thriving career in a competitive environment across a variety of sectors anywhere in the world.

Your next role could be any of these:

  • Market Research Analyst
  • Brand Assistant
  • Marketing Management Consultant

Modules

Disclaimer: Module selection options may change

Modules

Year 1 (Level 7T)

FHEQ 7 Taught Masters / PGDip / PGCert
Compulsory Modules
Module NameModule DurationCreditsModule Code
Customer Experience ManagementSeptember-January (TB1)20MN-M071
Marketing Ethics and SocietySeptember-January (TB1)20MN-M072
Marketing PrinciplesSeptember-January (TB1)20MN-M073
Digital MarketingJanuary-June (TB2)20MN-M610
Marketing Communications January-June (TB2)20MN-M611
Research Methods for MarketingJanuary-June (TB2)20MN-M612
Creative Marketing ChallengeJune-September (TB3)60MN-D025

Entry Requirements

This is a conversion course targeted at students who do not have an undergraduate background in Marketing.

Applicants from any undergraduate background will be considered. To be eligible, you must attain a 2:2 in an undergraduate degree.  

Non-native English speakers must achieve an IELTS score of 6.0 overall with no component less than 5.5. A list of equivalent tests is provided here. If you have studied an undergraduate degree taught through the medium of English, you may be exempt from this requirement – click here for further information.

For students who fall short of only the English language requirement, we offer a range of Pre-Master's training programmes that you may take before starting your Master's qualification.

For students who fall significantly short of the general entry requirement, we offer a Pre-Master's programme via The College, Swansea University that will allow you entry on to our postgraduate programmes

How You're Taught

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students. 

Practical skills sessions, seminars, and workshops predominantly take place in person, allowing for group working and presentations. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching. 

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and peers and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in our virtual learning environment (Canvas), such as videos, slides and quizzes enabling further flexible study. 

Welsh Provision

No Provision

Unfortunately, there is currently no formal Welsh-medium provision on this course. If you would like to let us know that you are interested in pursuing an element of your course through the medium of Welsh, please email astudio@abertawe.ac.uk to indicate your interest along with your year of entry and we will do our best to see what is possible.

Whilst this course does not offer academic content delivered in Welsh, the University can provide you with the following, and Academi Hywel Teifi is here to support you:

  • An interview through the medium of Welsh when applying for a place.
  • Personal correspondence in Welsh, English or bilingually.
  • The opportunity to create and submit your coursework or sit your exams through the medium of Welsh (even if you have chosen to study in English), and your work will be assessed in Welsh.
  • A Welsh-speaking Personal Tutor.
  • One-to-one support to improve your academic Welsh language skills.
  • The opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
  • Membership of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

Visit the Welsh Language Rights webpage for further information about Students' Welsh Language Rights.

Meet Your Lecturers

You will be taught by a team of experienced academics from research, academic and industry backgrounds. Their wide-ranging knowledge and expertise are linked closely with the module content you are taught, ensuring you learn the most relevant and up to date information and develop the knowledge and skills to enhance your future employability.

Find out more about our academic staff by viewing our staff profiles.

Tuition Fees

Start Date UK International
September 2025 £ 13,450 £ 22,750

Tuition fees for years of study after your first year are subject to an increase of 3%.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Funding and Scholarships

You may be eligible for funding to help support your study.

If you're a UK or EU student starting a master’s degree at Swansea University, you may be eligible to apply for Government funding to help towards the cost of your studies. To find out more, please visit our postgraduate loans page.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Additional Costs

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

  • Travel to and from campus
  • Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
  • Purchase of books or texts
  • Gowns for graduation ceremonies

Careers and Employability

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

  • Employability workshops, employers’ talks, bespoke events and careers fairs
  • Individual advice and guidance from professionally qualified Careers Advisers
  • Help with finding jobs, internships, work placements and volunteering opportunities
  • Access to information resources on a wide range of career management topics
  • Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

The School of Management also has a dedicated in-house Employability team offering additional support.

During your time with us, you’ll have the chance to:

  • Join our Employability Mentoring scheme and get mentored by an employer who can help you with the transition from student to working professional
  • Get the opportunity to speak to our growing Alumni Community
  • Work and network with employers from a range of national and multi-national companies through our seminars and events
  • Boost your skills and meet employers during our Employability Module, which is run twice a year
  • Take advantage of unlimited 1-2-1 support to develop your career experience
  • Stay in touch for support for five years after you graduate

Academic Support

As well as subject specific support by college teaching staff and your personal tutor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

  • Academic writing
  • Maths and statistics
  • Critical thinking
  • Time management
  • Digital skills
  • Presentation skills
  • Note taking
  • Revision, memory and exam techniques
  • English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

How to Apply

For further guidance please visit our how to apply for postgraduate study pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

Application Deadlines

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.

  • Overview
  • Related Pages
  • Back
  • Postgraduate Taught Courses
  • Postgraduate Taught Courses coming soon
  • Open Days
  • Scholarships and Bursaries
  • Fees and Funding
  • Conversion Courses
  • How to Apply
  • Postgraduate Research Programmes
  • Accommodation
  • School of Aerospace, Civil, Electrical & Mechanical Engineering Postgraduate Taught Courses
  • School of Biosciences, Geography and Physics Postgraduate Taught Courses
  • School of Culture and Communication Postgraduate Taught Courses
  • School of Engineering and Applied Sciences Postgraduate Taught Courses
  • School of Health and Social Care Postgraduate Taught Courses
  • School of Law Postgraduate Taught Courses
  • School of Management Postgraduate Taught Courses
    • Accounting and Finance Postgraduate Taught Courses
    • Business Management Postgraduate Taught Courses
    • Marketing Postgraduate Taught Courses
      • Marketing, MSc
    • Human Resource Management Postgraduate Taught Courses
  • School of Mathematics and Computer Science Postgraduate Taught Courses
  • Medical School Postgraduate Taught Courses
  • School of Psychology Postgraduate Taught Courses
  • School of Social Sciences Postgraduate Taught Courses
  • Fast-track for current students
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