Marketing, MSc

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Course Overview

Can you envision yourself shaping strategy for a global marketing agency, or driving innovation for a world‑renowned brand?

A career in marketing offers numerous opportunities for advancement and the flexibility to work in any sector, anywhere in the world, ensuring there’s a perfect fit for your skills. With our MSc Marketing, you will be empowered with the strategic, analytical and creative skills required to thrive in the dynamic world of marketing.

Throughout our MSc Marketing, you will be immersed in core marketing principles and critical topics. Based on the most up-to-date marketing research and practice, our programme blends academic rigour with real-world relevance, and offers you a balanced mix of research-led teaching and practice-based learning, providing you with the tools to succeed in a rapidly evolving sector.

By the time you graduate, you will have evolved into a confident, strategic, and highly effective communicator, capable of engaging across cultures, media, and multidisciplinary teams. You will also have developed a reflective, growth‑oriented mindset that supports sustained professional development throughout a long and successful career.

Why Marketing at Swansea?

  • Based in the £22 million School of Management building on the Bay Campus
  • The School of Management being accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders
  • All modules are taught by our world-class faculty who have industrial and academic knowledge
  • Having access to a leading programme, which is ranked in the Top 50 in the World (QS World Rankings by Subject 2025)
  • Engage with the industry via guest speakers, employer visits, live briefs and creative marketing challenges that are incorporated into modules

Your Marketing Experience

From the moment you arrive at the School of Management we will work with you to help build your skills and experience to enhance your career prospects. You will have access to one-to-one careers advice from our dedicated careers team. You can participate in the Swansea Paid Internship Network (SPIN) or the Week of Work initiative, you can also benefit from our strong links with a range of high-profile organisations including Dell and Ernst and Young.

You will benefit from co-location with industry at the innovative Bay Campus. Our facilities boast dedicated teaching space and study areas, and extensive IT facilities equipped with the latest hardware and specialist software.

Marketing Employment Opportunities

As a graduate of our MSc Marketing programme at Swansea University, you will be well-positioned to enter a diverse range of professional roles across multiple sectors.

From careers in marketing, digital media, ethics or advertising, graduates will leave the programme with in-depth marketing expertise and valuable, transferable business skills that will equip you for a successful career in roles such as:

  • Marketing Manager
  • Brand Manager
  • Marketing Management Consultant
  • Digital Marketing Specialist
  • Market Research Analyst
  • Advertising Executive
  • Account Manager
  • Public Relations Officer
  • Social Media Manager

Modules

We're currently reviewing our curriculum to enhance your learning experience and embed skills that will benefit your future career. This means that some modules may be subject to change.

Entry Requirements

We consider all applicants on their own merits and welcome applications from students with a wide range of qualifications.