The Centre for Visitor Economy Research (CVER) is dedicated to the creation, marketing and management of vibrant, inclusive and sustainable communities across Wales and beyond.
Tourism – and the broader concept of the visitor economy – are increasingly recognised as critical drivers of community and economic regeneration, entrepreneurial activity, and sustainable growth. Creation of successful destinations requires consideration of a wide-ranging variety of attractions, infrastructure, and services, in a manner that simultaneously emphasises and protects the characteristics that make places special, distinctive and appealing to both residents and guests.
Our team takes a holistic approach to the analysis of the visitor economy, employing a range of quantitative and qualitative approaches to improve our understanding of how we can best manage tourism growth for the health and well-being of individuals, society, economy, and environment.
We welcome collaborations with external partners and encourage applications from interested students at the undergraduate and postgraduate levels.
In 2021 we launched our Re:Visiting Lecture Series. Please click on the Events links below to learn about past and upcoming speakers.
