About
Dr Alessandro Graciotti is Lecturer in Marketing on the Research Pathway. He is a member of the Digital Futures for Sustainable Business & Society Research Group within the School of Management, and serves on the Early Career Reviewer Board of Qualitative Market Research: An International Journal.
Alessandro’s research aims to re-conceptualise marketing and placemaking through new materialist and posthumanist perspectives, examining their role in creating new forms of non-anthropocentric ethical consumer behaviours and imagining possible futures. In particular, his work focuses on landscaping (conceived as the simultaneous consumption of place and production of space), local food consumption, and digital worlds. More broadly, his research seeks to challenge dominant understandings of the consumer and organisational subjects, as well as notions of desire and self-identity in consumer culture, by advancing poststructuralist, non-representational theory and methodology that bridges marketing, human geography, art (creative methods), and philosophy.
Before joining Swansea University, he was awarded a PhD cum laude in Applied Research in Marketing and Consumer Behaviour through the ‘Global Studies: Justice, Rights, Politics’ doctoral programme at the University of Macerata (Italy). He subsequently held a postdoctoral Research Associate appointment at the Institute of Place Management (IPM), Manchester Metropolitan University Business School, where he contributed to place management and development consultancy, supporting the marketing and evaluation of interventions delivered by the High Streets Task Force (HSTF) across more than 150 local authorities in England.