About
Alessandro Graciotti is a Lecturer in Marketing in the Research Pathway. Prior to joining Swansea University, he worked as a Second Reader at the American University of Rome, Italy, for the MA in Food Studies: Policies for Sustainable Production and Consumption, and as a Postdoctoral Research Associate at the Institute of Place Management (IPM) in the Department of Marketing, International Business, and Tourism at Manchester Metropolitan University Business School, UK. During this time, he focused on influencing place regeneration policymaking and supporting the development and evaluation of products and services delivered by the High Streets Task Force (HSTF) across more than 150 cities and small towns in England.
Alessandro holds a PhD in Applied Research in Marketing and Consumer Behaviour from the Global Studies: Justice, Rights, Politics doctoral programme at the University of Macerata, Italy. His research explores placemaking as a relational, non-anthropocentric form of ethical consumption. He aims to problematise consumer culture in the context of contemporary socioenvironmental challenges and place-based business and organisational approaches, advancing poststructuralist theory and non-representational consumer research methods, bridging marketing, human geography, and philosophy.
Alessandro is passionate about engaging with students and collaborating with public, private, and third-sector organisations operating in alternative food systems and urban/rural development. He is also eager to connect with food activists and community groups working towards improving our relationship with the environment and society.