Professor Katrina Pritchard

Professor

Business

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Office 330 - 330
Third Floor
School of Management
Bay Campus

Available For Postgraduate Supervision

Research Links

https://orcid.org/0000-0003-1938-1272

Google Scholar

About

Having originally graduated in Geography from St Catherine's, Oxford, Katrina pursed a career as a management consultant with Accenture for ten years before returning to academia. She held previous roles at LSE, Birkbeck and the Open University before joining Swansea University in January 2017.

Katrina is a Professor in the Business Management department of the School of Management. Her research interests include identity (in a variety of employment/volunteering contexts) and diversity (with a specific focus on age and gender). Katrina is particularly interested in qualitative methodological approaches including creative, digital and visual methods.

Katrina is a member of the editorial board of Work Employment and Society and Journal of Occupational and Organizational Psychology.

Katrina is an Academic Member of the CIPD and a Fellow of the HEA.

Areas Of Expertise

Identity
Digital media/devices at work
Diversity at work (age and gender)
Leadership
Entrepreneurial activity
Volunteering

Career Highlights

Teaching Interests

Leadership
Diversity
People Management
HRM

Research

Publications

Research Highlights

Pritchard, K., Williams, H., & Miller, M. (2024). One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice. Management Learning
https://doi.org/10.1177/13505076231219668, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65174
Williams, H. & Pritchard, K. (2023). Brickstorming: Using Materials to Elicit Meaning in Research Interviews. In Da vid Higgins, Catherine Brentnall, Paul Jones, and Pauric McGowan (Ed.), Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research (pp. 91-108). Emerald Publishing Limited
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63682
Pritchard, K., Williams, H., & Elworthy, A. (2023). Mapping policy understandings of gender & sexuality: thematic analysis
https://doi.org/10.23889/SUreport.64441, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64441
Williams, H., Pritchard, K., Miller, M., & Doran, A. (2023). Mapping embodiment across the nexus of gender, tourism, and entrepreneurship. Journal of Sustainable Tourism, 32(3), 617-636.
https://doi.org/10.1080/09669582.2023.2216400, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63516
Pritchard, K., Williams, H., & Elworthy, A. (2023). Mapping policy understandings of gender & sexuality: preliminary review
https://doi.org/10.23889/sureport.63677, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63677
http://dx.doi.org/10.23889/sureport.63677
Pritchard, K. & Symon, G. (2023). Urgency at work: Trains, time and technology. New Technology, Work and Employment, 38(3), 453-471.
https://doi.org/10.1111/ntwe.12269, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63033
Pritchard, K. (2023). Reimagining Secondary Data in a Digital Age. Methods to Improve Our Field (pp. 5-22). Emerald Publishing Limited
https://doi.org/10.1108/s1479-838720220000014002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62720
Pritchard, K., Williams, H., & Miller, M. (2022). Tracing networked images of gendered entrepreneurship online. Gender, Work and Organization, 29(6), 1779-1795.
https://doi.org/10.1111/gwao.12877, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60082
https://doi.org/10.1111/gwao.12877
Pritchard, K. & Whiting, R. (2022). Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar. Gender, Work & Organization, 29(5), 1562-1577.
https://doi.org/10.1111/gwao.12849, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59780
Symon, G., Pritchard, K., & Hine, C. (2021). Introduction: The Challenge of Digital Work and Organization for Research Methods. In Gillian Symon Katrina Pritchard Christine Hine (Ed.), Research Methods for Digital Work and Organization Oxford University Press
https://doi.org/10.1093/oso/9780198860679.003.0001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57419

All Research

Journal Articles

Pritchard, K., Williams, H., & Miller, M. (2024). One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice. Management Learning
https://doi.org/10.1177/13505076231219668, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65174
Pritchard, K. & Symon, G. (2023). Urgency at work: Trains, time and technology. New Technology, Work and Employment, 38(3), 453-471.
https://doi.org/10.1111/ntwe.12269, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63033
Williams, H., Pritchard, K., Miller, M., & Doran, A. (2023). Mapping embodiment across the nexus of gender, tourism, and entrepreneurship. Journal of Sustainable Tourism, 32(3), 617-636.
https://doi.org/10.1080/09669582.2023.2216400, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63516
Pritchard, K. & Whiting, R. (2022). Tyred out: Natural aging and aesthetic labor in Pirelli's 2017 calendar. Gender, Work & Organization, 29(5), 1562-1577.
https://doi.org/10.1111/gwao.12849, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59780
Pritchard, K., Williams, H., & Miller, M. (2022). Tracing networked images of gendered entrepreneurship online. Gender, Work and Organization, 29(6), 1779-1795.
https://doi.org/10.1111/gwao.12877, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60082
https://doi.org/10.1111/gwao.12877
Williams, H., Pritchard, K., Miller, M., & Reed, C. (2021). Climbing to freedom on an impossible staircase: Exploring the emancipatory potential of becoming an entrepreneur-employer. International Small Business Journal: Researching Entrepreneurship, 39(5), 424-449.
https://doi.org/10.1177/0266242620967613, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55300
Whiting, R. & Pritchard, K. (2020). Reconstructing Retirement as an Enterprising Endeavor. Journal of Management Inquiry, 29(4), 404-417.
https://doi.org/10.1177/1056492618818773, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa45997
http://dx.doi.org/10.1177/1056492618818773
Pritchard, K. (2020). Examining Web Images: A Combined Visual Analysis (CVA) Approach. European Management Review, 17(1), 297-310.
https://doi.org/10.1111/emre.12376, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52112
Pritchard, K., Davey, K., & Cooper, H. (2019). Aesthetic labouring and the female entrepreneur: ‘Entrepreneurship that wouldn’t chip your nails’. International Small Business Journal: Researching Entrepreneurship, 37(4), 343-364.
https://doi.org/10.1177/0266242618823408, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa47919
http://dx.doi.org/10.1177/0266242618823408
Pritchard, K. (2015). On “growing up” with QROM: invited contribution for the anniversary issue. Qualitative Research in Organizations and Management: An International Journal, 10(4), 307-309.
https://doi.org/10.1108/QROM-07-2015-1297, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31711
Symon, G. & Pritchard, K. (2015). Performing the Responsive and Committed Employee through the Sociomaterial Mangle of Connection. Organization Studies, 36(2), 241-263.
https://doi.org/10.1177/0170840614556914, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31707
Pritchard, K. & Whiting, R. (2015). Taking Stock: A Visual Analysis of Gendered Ageing. Gender, Work & Organization, 22(5), 510-528.
https://doi.org/10.1111/gwao.12090, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31710
Pritchard, K. & Fear, W. (2015). Credibility lost: attempting to reclaim an expert identity in an HR professional context. Human Resource Management Journal, 25(3), 348-363.
https://doi.org/10.1111/1748-8583.12068, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31709
Pritchard, K., Symon, G., & Pritchard, K. (2014). Picture perfect? Exploring the use of smartphone photography in a distributed work practice. Management Learning, 45(5), 561-576.
https://doi.org/10.1177/1350507613486424, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31706
Pritchard, K. & Whiting, R. (2014). Baby Boomers and the Lost Generation: On the Discursive Construction of Generations at Work. Organization Studies, 35(11), 1605-1626.
https://doi.org/10.1177/0170840614550732, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31708
Pritchard, K. & Whiting, R. (2012). Autopilot? A reflexive review of the piloting process in qualitative e‐research. Qualitative Research in Organizations and Management: An International Journal, 7(3), 338-353.
https://doi.org/10.1108/17465641211279798, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31705
Pritchard, K. (2011). From “being there” to “being […] where?”: relocating ethnography. Qualitative Research in Organizations and Management: An International Journal, 6(3), 230-245.
https://doi.org/10.1108/17465641111188402, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31703
Pritchard, K., Symon, G., & Pritchard, K. (2011). Identity on the line: constructing professional identity in a HR call centre. Work, Employment & Society, 25(3), 434-450.
https://doi.org/10.1177/0950017011407970, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31704
Pritchard, K. (2010). Becoming an HR strategic partner: tales of transition. Human Resource Management Journal, 20(2), 175-188.
https://doi.org/10.1111/j.1748-8583.2009.00107.x, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31702

Authored Books

Whiting, R. & Pritchard, K. (2020). Collecting Qualitative Data Using Digital Methods Sage Publishing.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55765
https://uk.sagepub.com/en-gb/eur/collecting-qualitative-data-using-digital-methods/book267730
Tomkins, L. & Pritchard, K. (2019). Health at Work: Critical Perspectives (1st edition ed.). Routledge.
https://doi.org/10.4324/9781351205191, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa50411
https://www.routledge.com/Health-at-Work-Critical-Perspectives/Tomkins-Pritchard/p/book/9780815383932

Book Chapters

Williams, H. & Pritchard, K. (2023). Brickstorming: Using Materials to Elicit Meaning in Research Interviews. In Da vid Higgins, Catherine Brentnall, Paul Jones, and Pauric McGowan (Ed.), Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research (pp. 91-108). Emerald Publishing Limited
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63682
Pritchard, K. (2023). Reimagining Secondary Data in a Digital Age. Methods to Improve Our Field (pp. 5-22). Emerald Publishing Limited
https://doi.org/10.1108/s1479-838720220000014002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62720
Symon, G., Pritchard, K., & Hine, C. (2021). Introduction: The Challenge of Digital Work and Organization for Research Methods. In Gillian Symon Katrina Pritchard Christine Hine (Ed.), Research Methods for Digital Work and Organization Oxford University Press
https://doi.org/10.1093/oso/9780198860679.003.0001, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57419
Hine, C., Pritchard, K., & Symon, G. (2021). Conclusion. In Gillian Symon; Katrina Pritchard; Christine Hine (Ed.), Research Methods for Digital Work and Organization: Investigating Distributed, Multi-Modal, and Mobile Work (pp. 348-361). Oxford University Press
https://doi.org/10.1093/oso/9780198860679.003.0018, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57420
Pritchard, K. & Whiting, R. (2018). Analysing web images. SAGE Handbook of Qualitative Business and Management Research Methods: Volume 2 Methods and Challenges SAGE
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31823
Whiting, R. & Pritchard, K. (2018). Digital Ethics. SAGE Handbook of Qualitative Business and Management Research Methods: Volume 1 History and Traditions SAGE
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31824
Pritchard, K. (2012). Combining Qualitative Methods. Qualitative Organizational Research: core methods and current challenges (pp. 132-148). Sage
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31820
https://uk.sagepub.com/en-gb/eur/qualitative-organizational-research/book235422#description

Edited Books

Symon, G., Pritchard, K., & Hine, C. (Eds.). (2021). Research Methods for Digital Work and Organization: Investigating distributed, multi-modal and mobile work. Oxford University Press.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56605

Other Research Outputs

Pritchard, K. & Williams, H. (2024). Pretty in Plastic: Aesthetic authenticity in Barbie Land
https://doi.org/10.23889/sureport.65542, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa65542
https://cronfa.swan.ac.uk/Record/cronfa65542/
Pritchard, K., Williams, H., & Elworthy, A. (2023). Mapping policy understandings of gender & sexuality: thematic analysis
https://doi.org/10.23889/SUreport.64441, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64441
Pritchard, K., Williams, H., & Elworthy, A. (2023). Mapping policy understandings of gender & sexuality: preliminary review
https://doi.org/10.23889/sureport.63677, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63677
http://dx.doi.org/10.23889/sureport.63677
Hyde, M., , M., , M., Henkens, K., Platts, L., Pritchard, K., & Reed, C. (2018). The experience of the transition to retirement: Rapid evidence review
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52503
https://www.ageing-better.org.uk/publications/transition-to-retirement-rapid-evidence-review

Supervision

Perceptions of progression; exploring fertility experiences in Higher Education. (current)

PhD

Other supervisor: Dr Helen Williams
Understanding anti-doping organisation's credibility (current)

PhD

Other supervisor: Prof Camilla Knight
Marginalised Identities and Authenticity at Work (current)

PhD

Other supervisor: Dr Helen Williams
Exploring LGBTQIA+ experiences of work (current)

PhD

Other supervisor: Dr Helen Williams
Exploring Experiences of Disabled Volunteers: An Interpretative Phenomenological Analysis (current)

PhD

Other supervisor: Dr Helen Williams
A Phenomenological Exploration of How People with Limited Mobilities Experience Adventure Tourism in Virtual Reality (awarded 2024)

PhD

Other supervisor: Dr Maggie Miller

Other supervisor: Dr Helen Williams
Community Powered Wellbeing (current)

DBA

Other supervisor: Dr Helen Williams

Taught Modules

MN-3513 Leadership

Leadership continues to be discussed and sought after, even though we now live in supposedly more democratic times with flatter organisations and empowered employees. It also remains a perennial issue in organisation studies, with significant questions concerning how best to understand the theory and development of leadership. Students will be exposed to a range of classical and contemporary approaches to the study of leadership and will examine the practical implications of these for strategic leadership and the management of change.
MN-MB04P Leading with Integrity

This module is exclusive to the MBA January 2021 cohort of students. This module is designed to help the learner to understand their role as leaders in addressing the challenges that modern enterprises face. Today¿s businesses face unprecedented rates of change, whether from access to big data and sophisticated technologies, or the speed of social and political change on potential and existing markets, suppliers and consumers. In these times the role of the leader is challenged constantly, requiring informed and strategic leadership at all levels of an organisation. Modern business requires leaders with integrity to address the potential pitfalls of fast moving global change, the challenges of operating in diverse contexts, and to understand the ways of doing leadership that is inclusive. This module will enable you to be that leader. This module starts by exposing you to a critical view of traditional and contemporary leadership theories and practices. In the second part you will use key scenes from films and similar multimedia to identify and explore challenges and dilemmas that today¿s leaders face. The third part is a series of workshops and review sessions designed to help you address the challenges that you either experience or foresee in your own organisation to enable the application of leadership frameworks to varied contexts.
MN-MBA04 Leading with Integrity

This module is designed to help the learner to understand their role as leaders in addressing the challenges that modern enterprises face. Today¿s businesses face unprecedented rates of change, whether from access to big data and sophisticated technologies, or the speed of social and political change on potential and existing markets, suppliers and consumers. In these times the role of the leader is challenged constantly, requiring informed and strategic leadership at all levels of an organisation. Modern business requires leaders with integrity to address the potential pitfalls of fast moving global change, the challenges of operating in diverse contexts, and to understand the ways of doing leadership that is inclusive. This module will enable you to be that leader. This module starts by exposing you to a critical view of traditional and contemporary leadership theories and practices. In the second part you will use key scenes from films and similar multimedia to identify and explore challenges and dilemmas that today¿s leaders face. The third part is a series of workshops and review sessions designed to help you address the challenges that you either experience or foresee in your own organisation to enable the application of leadership frameworks to varied contexts.

Wordpress

https://wordpress.com/view/katrinapritchard.wordpress.com

Professor Katrina Pritchard

Email address

Twitter Account

LinkedIn Account

Research Links

About

Areas Of Expertise

Career Highlights

Research Highlights

All Research

Perceptions of progression; exploring fertility experiences in Higher Education. (current)

Understanding anti-doping organisation's credibility (current)

Marginalised Identities and Authenticity at Work (current)

Exploring LGBTQIA+ experiences of work (current)

Exploring Experiences of Disabled Volunteers: An Interpretative Phenomenological Analysis (current)

A Phenomenological Exploration of How People with Limited Mobilities Experience Adventure Tourism in Virtual Reality (awarded 2024)

Community Powered Wellbeing (current)

MN-3513 Leadership

MN-MB04P Leading with Integrity

MN-MBA04 Leading with Integrity