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Business Management (Marketing), BSc (Hons)

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Course Overview

Do you see yourself playing a key role within a successful brand? Are you seeking a degree to distinguish yourself from the pack through the creative skills required to assertively manage business at a global, national or local level?

Ideal if you have a dedicated interest in marketing, sales and consumer behaviour, this pathway concentrates on the interaction between customers and businesses in the global marketplace.

You can study specialist marketing topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing.

The BSc Business Management degree at Swansea University is the most established programme within the School of Management, known for producing highly skilled and commercial thinking business managers. Graduates have gone on to work for the world’s biggest brands including Shell UK, Marks & Spencer, Bloomberg and Tata. 

As well as specialising in marketing, this Business Management course will equip you with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources.

Why Business Management (Marketing) at Swansea?

  • The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.
  • Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
  • Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
  • Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia
  • A diverse student body from over 60 different countries
  • Based in the £22 million School of Management building on the Bay campus
  • Marketing at Swansea is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)

Your Business Management (Marketing) Experience

Business Management (Marketing) at Swansea is a flexible degree giving you the chance to study abroad for a year, or work in industry for a year. This can give you a real competitive advantage and broaden your horizons when it comes to seeking employment.

Our broad selection of optional modules from the second and third years allows you to shape the degree towards your specific career goals.

Covering the foundation of business and management, this course also focuses on how customers and businesses interact in a global marketplace, allowing you to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing.

Teaching at Swansea is partly informed by research and our staff have hands-on experience of theory and practice, meaning you can benefit from their academic expertise and real-world know-how.

As well as setting you up for a career in marketing within an organisation, we also have support services available to help you start your own business. 

During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management.

Business Management (Marketing) Employment Opportunities

As a Business Management graduate from Swansea specialised in marketing, you will find yourself in a great position to secure rewarding employment at any business.

Whether your target is Shell UK, Marks & Spencer, Bloomberg or Tata, this degree makes you a strong candidate for any potential employer. Your next step could lie in any of these roles:

  • Marketing Director
  • Analyst or Researcher
  • HR Business Partner
  • Management Consultant
  • Business Development Manager

Modules

Early studies give you a solid foundation in accounting, finance, marketing and operations management. In later years you can focus your studies by selecting from different specialist module choices according to your chosen career, as detailed below.

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Business Management (Marketing), BSc (Hons)

Business Management (Marketing) with a Year Abroad, BSc (Hons)

Business Management (Marketing) with a Year in Industry, BSc (Hons)