Business Management (Marketing) with a Foundation Year, BSc (Hons)

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Course Overview

Do you have an interest in digital marketing, advertising and consumer behaviour? Would you like to be part of a marketing team for a top brand?

The BSc Business Management (Marketing) with a Foundation Year degree at Swansea University could help you achieve this.

If you don’t attain the necessary grades to enrol on to the BSc Business Management (Marketing) course, the BSc Business Management (Marketing) with a Foundation Year degree is for you.

The Foundation Year is an excellent pathway to gaining the required knowledge and skills in business management and marketing, before joining Year 1 students of the BSc Business Management (Marketing) degree within the School of Management.

Across the four year course, you will study a mixture of business and marketing modules from business planning, management consulting and finance to international marketing, market research and strategic marketing planning. The combination of business and marketing will help you become a commercially driven marketer, valued skills by future employers.

The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies.

Why Business Management (Marketing) with a Foundation Year at Swansea?

  • The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.
  • Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
  • Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
  • Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia
  • The Foundation Year will be taught at The College, a state of the art building based on Bay Campus
  • The final three years of the degree will be taught at the £22 million School of Management building, located next to The College on Bay Campus
  • Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)

Your Business Management (Marketing) with a Foundation Year Experience

The BSc Business Management (Marketing) with a Foundation Year degree at Swansea University is a flexible degree with the chance to study abroad for a year, or work in industry for a year. This can give you a real competitive advantage and will broaden your horizons when it comes to seeking employment.

Your first year (the Foundation Year) is taught at The College, located next to the School of Management and your final three years are taught within the School of Management itself.

Covering the foundation of business and management, this course also focuses on how customers and businesses interact in a global marketplace, allowing you to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing.

Teaching at Swansea is partly informed by research, and our staff have hands-on experience of both theory and practice, meaning you can benefit from their academic expertise and real-world know-how.

As well as setting you up for a career in marketing within an organisation, we also have support services available to help you start your own business.

During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management.

Business Management (Marketing) with a Foundation Year Employment Opportunities

As a graduate from Swansea, you will find yourself in a great position to secure rewarding employment at any desirable organisation.

Whether your target is Shell UK, Marks & Spencer, Bloomberg or Tata, this degree makes you a strong candidate for any potential employer. Your next step could lie in any of these roles:

  • Marketing Manager
  • Marketing Consultant
  • Advertising Manager
  • Public Relations Manager
  • Business Manager

Modules

Early studies give you a solid foundation in accounting, finance, marketing, personal skills development and operations management. In later years you can focus your studies by selecting from different specialist module choices according to your chosen career, as detailed below.

Business Management (Marketing) with a Foundation Year, BSc (Hons)