Mr Rhydian Harry

Darlithydd mewn Marchnata

Business

+44 (0) 1792 602833

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Siaradwr Cymraeg Rhugl

306
Trydydd Llawr
Yr Ysgol Reolaeth
Campws y Bae

Dolenni Ymchwil

https://orcid.org/0000-0002-7683-3012

Trosolwg

Mae Rhydian yn farchnatwr profiadol â thros 20 mlynedd o brofiad ym maes marchnata a chyfathrebu. Mae wedi gweithio ym maes addysg uwch ers 2012, gan ddarlithio mewn Rheoli Marchnata Cymhwysol, Rheoli Brand, Marchnata Creadigol, Marchnata Rhyngwladol, Rheoli Marchnata a Marchnata Strategol.

Fel Cymro Cymraeg mae gan Rhydian ddiddordebau ymchwil marchnata penodol ynghylch cyfleoedd i ieithoedd lleiafrifol drwy farchnata a chyfathrebu, yn ogystal â lleoli brand a marchnata cynnwys.

Mae Rhydian yn cyfuno ei swydd yn yr Ysgol Reolaeth â'i swydd Cyfarwyddwr Marchnata yn yr asiantaeth marchnata a rheoli digwyddiadau Cazbah Cyf. lle mae'n gweithio gydag ystod o gwsmeriaid o'r sectorau preifat a chyhoeddus, gan arbenigo yn y sectorau addysg, entrepreneuriaeth a thechnoleg. Cyn hyn bu'n rheoli ymgyrchoedd cenedlaethol fel gweithiwr proffesiynol ym maes marchnata a chysylltiadau cyhoeddus yn y sector cyhoeddus yng Nghymru.

Mae'n Gymrawd y Sefydliad Marchnata Siartredig (CIM) ac yn Gymrawd yr Academi Addysg Uwch.

Meysydd Arbenigedd

Cyfathrebu ar gyfer Marchnata
Marchnata Strategol
Lleoli Brand
Marchnata Rhyngwladol
Marchnata Busnes i Fusnes
Marchnata Dwyieithog

Modiwlau a Addysgir

MN-1016 Marketing

This module provides an introduction to the concept and practice of marketing.
MN-1016J Marketing

This module provides an introduction to the concept and practice of marketing.
MN-1025 Marchnata (Marketing)

Mae'r modiwl hwn yn rhoi cyflwyniad i'r ymarfer a cysyniad o farchnata. This module provides an introduction to the concept and practice of marketing.
MN-2075 Dadansoddi Strategol (Strategic Analysis)

This module introduces students to techniques, tools and frameworks that will enable them to undertake basic strategic analysis. A brief introduction to different approaches to strategy will then lead to a `step by step¿ approach to analysing the strategic environment of organisations, including external drivers of change, resources, stakeholder management and organisational culture. Mae'r modiwl hwn yn cyflwyno myfyrwyr i dechnegau, offer a fframweithiau a fydd yn eu galluogi i ymgymryd â dadansoddiad strategol sylfaenol. Bydd cyflwyniad byr i wahanol ddulliau o ymdrin â strategaeth, yn arwain at ddull `cam wrth gam¿ o ddadansoddi amgylchedd strategol sefydliadau, gan gynnwys ysgogwyr allanol o newid, adnoddau, rheolaeth rhanddeiliaid a diwylliant sefydliadol.
MN-3053 Dissertation - BSc Marketing

The dissertation documents the results of an independent research project in the area of marketing. It is intended to provide for a degree of synthesis of the various marketing courses/components of the degree programme to a specific topic eitherof their own choice or being given to them (e.g. a `real-world¿ marketing problem/issue). In the dissertation the student should be able to demonstrate that he/she is able to apply knowledge and skills gained and that he/she has an understanding of the wider context of the programme of study undertaken.
MN-M568 Strategic Brand Management

Strategic Brand Management involved the design and implementation of programmes and activities to build, measure and manage brand equity. The focus of the course is on learning brand and brand related concepts (e.g. brand equity and brand extension) and an understanding on how organisations can invest in building strong brand image and equity for long term profitability of the brand.
MNXN012 Applied Marketing

This module offers insight into the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. The module covers three units: the first relates to marketing concepts and consumer behaviour; the second unit is about the understanding and gathering of information to assess the impact of the marketing environment; and the third unit is about developing knowledge and effective application of the extended and digital marketing mix in different contexts.

Mr Rhydian Harry

Rhif ffôn

Cyfeiriad ebost

Welsh language proficiency

LinkedIn Account

Dolenni Ymchwil

Trosolwg

Meysydd Arbenigedd

Modiwlau a Addysgir

MN-1016 Marketing

MN-1016J Marketing

MN-1025 Marchnata (Marketing)

MN-2075 Dadansoddi Strategol (Strategic Analysis)

MN-3053 Dissertation - BSc Marketing

MN-M568 Strategic Brand Management

MNXN012 Applied Marketing