A new era for Swansea University Sport
We’re excited to share the launch of our new identity for Swansea University Sport - a logo created with our community, for our community.
Following a comprehensive research and engagement process involving over 1,300 staff, students and partners, we’re proud to share a refreshed sport logo that reflects who we are: proud, united, competitive and rooted in tradition.
Why the change?
Our community asked for a logo that was bold, modern and aligned more closely with Swansea University’s crest. The result is a refreshed identity that strengthens recognition, honours our tradition and represents every student, whatever your sport.
What’s new?
- Crest shape - aligned to the University’s core identity
- Wave design - representing energy, dynamism and our coastal location
- Dual green tones - reflecting our heritage
- ‘1920’ - proudly honouring our founding year
This new logo was the most popular in final testing, striking the right balance of prestige, inclusivity, and modernity.
Be Part of It
Our new tagline, Be Part of It, is an invitation to every member of our community, whether you’re picking up a new hobby, joining one of our 60 sports clubs, or competing as a scholar in our dual-career programme. Swansea University Sport is for everyone.
This is more than a logo - it’s a symbol of our shared journey. From Freshers Week to Varsity glory, we can’t wait to see it worn proudly across campus and beyond.
Thank you to everyone who contributed to this process. You’ve helped shape something that truly represents our community.
We hope you’ll Be Part of It as we take this exciting next step together.
To learn more about sport at Swansea, click here.