Public Relations and Media with a Foundation Year, BA (Hons)

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Key Course Details

UCAS Code: PP22
Mode of Study: Campus Based
Typical Offer (view equivalents): CDD / DDD
Location: Singleton Park Campus

Start Date	Tuition Fees - Year 1
Sep 2025	£ 9,535

4 Year Full Time With a Foundation Year

UCAS Code: PP22
Mode of Study: Campus Based
Typical Offer: CDD / DDD - More Information
Location: Singleton Park Campus

Start Date	Tuition Fees - Year 1
Sep 2025	£ 18,400

Course Overview

Study a Public Relations and Media degree with us, and you will be able to gain the skills to equip you for a successful career in this exciting field.

Our degree is accredited by the Chartered Institute of Public Relations and is taught by experienced industry professionals and leading academics.

The Foundation Year gives you an exciting introduction to Higher Education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful on your undergraduate degree. It’s ideal if you need a little more support after Further Education or are returning to education after a gap.

You will have the chance to explore strategic communications, digital public relations practice, public relations theory, strategy, marketing and branding, business and entrepreneurship, journalism and professional development.

A work placement will give you first-hand experience of PR and media, and you will have the option of studying a semester abroad in Hong Kong, Singapore or the USA.

Why Public Relations and Media with a Foundation Year at Swansea?

Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula;

Media and Communication at Swansea is ranked:

8th in the UK for Student Satisfaction (Complete University Guide 2025)
8th in the UK for Student Experience (Times Good University Guide 2025)
10th in the UK for Teaching Quality (Times Good University Guide 2025)

Your Public Relations and Media with a Foundation Year Experience

During your Foundation Year, you will learn the key skills you’ll need to make your degree a success while developing knowledge of your subject area and how it relates to the humanities and social sciences.

You will start the degree course in your second year, when we offer a varied and flexible degree, so you can shape your course to match your career goals as well as developing your own interests.

You can discover how PR is important for the success of all companies, and learn about the benefits of developing lasting relationships with other companies and professionals, including news reporters, advertisers and marketers, media practitioners and politicians.

You will develop creative skills to manage digital media campaigns and direct strategic, international communications, specialising in PR. You can also study distinct pathways in digital and practical media, film and journalism.

You will gain generic broad-based skills to specialise in further study or essential skills for the professional workplace.

There is the opportunity for a work placement and to spend a semester overseas, both experiences which will greatly enhance your career prospects.

You will have a personal tutor for any support you need.

Public Relations and Media with a Foundation Year Employment Opportunities

Our PR and Media graduates are truly international and are employed around the world. They have careers in:

Advertising
Business
PR and Marketing
Journalism
Digital Marketing
TV and Radio

Modules

In your Foundation Year, you will take a selection of modules that will provide you with key study skills, subject knowledge, and awareness of the importance of the humanities and social sciences. You’ll then progress to your degree.

When you move on to the degree programme, your early studies will introduce you to PR and media, before you choose your own pathway with modules to suit your own interests.

Year 0 (Level 3)

Entry Level 3 / Foundation Year

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Academic Writing and Skills Development	September-January (TB1)	20	FY-011
Introduction to Being Human	September-January (TB1)	20	FY-012
Introduction to Research	September-January (TB1)	20	FY-015
Critical Reflection and Problem Solving	January-June (TB2)	20	FY-014
Research Essay	January-June (TB2)	20	FY-016
Place, Memory & Identity in Literature, Film, Visual Art & Media	January-June (TB2)	20	FY-017

Year 1 (Level 4)

FHEQ 4 Undergraduate / HECert

Students choose 120 credits from the following:

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Introduction to Media Communication	September-January (TB1)	20	MS-100
Delivering and Decoding the News	September-January (TB1)	20	MS-114
Principles of Mediation	January-June (TB2)	20	MS-117

Optional Modules

Choose Exactly 20 credits from the following Modules:

NOTE : Select one module

Compulsory Selective - with Welsh Language variants - Semester 2
Module Name	Module Duration	Credits	Module Code	Guidance
Creative Media Platforms	January-June (TB2)	20	MS-126
Platfformau Cyfryngau Creadigol	January-June (TB2)	20	MSW126

AND

Choose Exactly 20 credits from the following Modules:

NOTE : Select one module. MSW106 is taught through the medium of Welsh

Compulsory Selective - with Welsh Language variants - Semester 2
Module Name	Module Duration	Credits	Module Code	Guidance
Public Relations: Strategic Communications	January-June (TB2)	20	MSP100R
Cysylltiadau Cyhoeddus: Cyfathrebu Strategol	January-June (TB2)	20	MSW106

AND

Choose Exactly 20 credits from the following Modules:

NOTE : Select one module

Optional Modules - Semester 1
Module Name	Module Duration	Credits	Module Code
Introduction to Film Studies	September-January (TB1)	20	MS-103
Pitch Invasion: Sport and its Impact on Society	September-January (TB1)	20	MS-116
Cyflwyniad i Astudiaethau Ffilm	September-January (TB1)	20	MSW108

Year 2 (Level 5)

FHEQ 5 Undergraduate / HEDip

Students choose 120 credits from the following:

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Theorising the Media	September-January (TB1)	20	MS-200
Public Relations Theory in Action	September-January (TB1)	20	MSP200

Optional Modules

Choose Exactly 20 credits from the following Modules:

NOTE : Select one module in semester 1. You may select MS-229 or MSW229 but not both. In order to take MS-323 (Documentary Film Making) in the final year students must select MS-228 in year 2.

Optional Modules - Semester 1
Module Name	Module Duration	Credits	Module Code
Introduction to Writing Fiction	September-January (TB1)	20	EN-234
Introduction to Film Production	September-January (TB1)	20	MS-228
Professional Development: Preparing for Work	September-January (TB1)	20	MS-229
Misinformation, Fake News and Fact-Checking	September-January (TB1)	20	MS-241
Approaches to Film Analysis	September-January (TB1)	20	MSS217
Sgiliau Cyfryngau Ymarferol	September-January (TB1)	20	MSW200
Datblygiad Proffesiynol: Paratoi ar gyfer Gwaith	September-January (TB1)	20	MSW229

AND

Choose Exactly 60 credits from the following Modules:

NOTE : Select three modules. Students may select HIH283 or HIH283W but not both.

Optional Modules - Semester 2
Module Name	Module Duration	Credits	Module Code
Introduction to Writing Drama	January-June (TB2)	20	EN-236
The Story of America on Film and Television, 1607-1867	January-June (TB2)	20	HIH283
Stori America Ar Ffilm a Theledu, 1607-1867	January-June (TB2)	20	HIH283W
Creative Media Practice	January-June (TB2)	20	MS-221
Social Media Cultures	January-June (TB2)	20	MS-232
Investigating Text, Process and Audiences	January-June (TB2)	20	MS-233
Media Law	January-June (TB2)	20	MS-235
Pop Culture and Alternative News Genres	January-June (TB2)	20	MS-237
Adaptation: Storytelling Across Media	January-June (TB2)	20	MS-238
Testunau Trawsgyfryngol	January-June (TB2)	20	MSW204
Cyfathrebu Digidol	January-June (TB2)	20	MSW207

Year 3 (Level 6)

FHEQ 6 Undergraduate / Honours

Students choose 120 credits from the following:

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Strategy, Marketing and Branding	September-January (TB1)	20	MSP300R
Guerrilla Campaigns: Subversive and Interruptive PR	January-June (TB2)	20	MS-348

Optional Modules

Choose Exactly 40 credits from the following Modules:

NOTE : Select 2 modules . Please be aware if you choose MS-311 Dissertation you MUST also choose MS-310. If you choose MSW309 you MUST also select MSW312. However, you can study MSW312 without taking MSW309. If you choose MSW312 or MSW309 you can NOT take MS-323. In order to take MS-323 students must have taken the pre-requisite MS-228 in Year 2. Students cannot select HIH3378 and HIH3378W.

Optional Modules - Semester 1
Module Name	Module Duration	Credits	Module Code
The Story of the USA on Film and Television, 1865-2008	September-January (TB1)	20	HIH3378
Stori yr Unol Daleithiau ar Ffilm a Theledu, 1865-2008	September-January (TB1)	20	HIH3378W
Media and Identities	September-January (TB1)	20	MS-302
Dissertation Preparation	September-January (TB1)	20	MS-310
Documentary and Fiction Filmmaking	September-January (TB1)	20	MS-323
Keeping it Reel – Studying Documentary	September-January (TB1)	20	MS-332
Reporting the 21st Century	September-January (TB1)	20	MS-336
Sports Public Relations	September-January (TB1)	20	MS-344
Game Over - Press Start to Continue: Critical Game Studies	September-January (TB1)	20	MS-346
'Reclaim the Frame': Women and Screen Media	September-January (TB1)	20	MS-347
Cynllunio Cynhyrchiad Aml-blatfform	September-January (TB1)	20	MSW312

AND

Choose Exactly 40 credits from the following Modules:

NOTE : Select two modules . Please be aware if you choose MS-311 Dissertation you MUST also choose MS-310. If you choose MSW309 you MUST also select MSW312. However, you can study MSW312 without taking MSW309. If you choose MSW312 or MSW309 you can NOT take MS-323.

Optional Modules - Semester 2
Module Name	Module Duration	Credits	Module Code
Digital Futures	January-June (TB2)	20	MS-306
Practical Web Technologies	January-June (TB2)	20	MS-307
Journalism in Practice	January-June (TB2)	20	MS-309
Dissertation	January-June (TB2)	20	MS-311
Science Fiction and Media	January-June (TB2)	20	MS-345
Contemporary Film and Television	January-June (TB2)	20	MSS311
Media and Communication Internship	January-June (TB2)	20	MSS312
Interniaeth y Cyfryngau a Chyfathrebu	January-June (TB2)	20	MSSW312
Testunau Trawsgyfryngol	January-June (TB2)	20	MSW301
Creu Cynhyrchiad Aml-Blatfform	January-June (TB2)	20	MSW309

Entry Requirements

International students should refer to our country specific pages.

A level (or equivalent) typical offer

CDD-DDD

BTEC

MMP

T Levels

Pass

Mixed Qualifications

80 UCAS tariff points from 3 highest qualifications

International Baccalaureate

26 points

How You're Taught

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students.

Practical skills sessions, lab work seminars, and workshops predominantly take place in person, allowing for group working and demonstrations. We also operate virtual labs and Simulated Learning Environments which will facilitate greater access to training opportunities in the future. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching.

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study.

This course may offer some modules taught through the medium of Welsh or bilingually for students who consider themselves to be fluent Welsh speakers. For more details on the provision available see the Welsh Provision expander below.

Welsh Provision

At least 40 credits

There are opportunities for Welsh speakers to study at least 40 credits of this course through the medium of Welsh. Academi Hywel Teifi is here to support you throughout your time at Swansea University. We can offer you:

Access to generous Welsh-language study scholarships or bursaries.
Access to modules taught wholly or partly in Welsh.
Access to the Arwain mobile app for the latest information about Welsh-medium courses and modules available to download free on the App Store and Google Play.
A Welsh-speaking Personal Tutor.
An opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
Opportunity to be a member of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

To learn more about the above and all the opportunities available to you through the medium of Welsh, visit Academi Hywel Teifi's undergraduate pages.

If you study at least 40 credits in Welsh and it is listed as an eligible course on the webpage, you can apply for the Academi Hywel Teifi Scholarship (£300 for 1 year), or the Coleg Cymraeg Incentive Scholarship (£500 per year for 3 years).

Meet Your Lecturers

Our degrees are taught by experts, who have a wealth of knowledge to pass on to our students.

You can find out more about our academic expertise on our staff pages.

Tuition Fees

Start Date	UK	International
September 2024	£ 9,000	£ 17,500
September 2025	£ 9,535	£ 18,400

Fees for full time undergraduate UK students may increase in subsequent years of study in line with the maximum regulated fee level set by the Welsh Government

Fees for full time Undergraduate International students will increase by 3% for each subsequent year of study.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Funding and Scholarships

You may be eligible for funding to help support your study.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Additional Costs

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

Travel to and from campus
Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
Purchase of books or texts
Gowns for graduation ceremonies

Careers and Employability

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

Employability workshops, employers’ talks, bespoke events and careers fairs
Individual advice and guidance from professionally qualified Careers Advisers
Help with finding jobs, internships, work placements and volunteering opportunities
Access to information resources on a wide range of career management topics
Advice and guidance on postgraduate study and funding
Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

Academic Support

As well as subject specific support by college teaching staff and your personal tutor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

Academic writing
Maths and statistics
Critical thinking
Time management
Digital skills
Presentation skills
Note taking
Revision, memory and exam techniques
English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

Study Abroad and Global Opportunities

To learn more about study abroad, visit our Go Global webpages. Enrolment on a programme with a semester/year abroad does not guarantee you a semester/year abroad placement. Spaces are limited and subject to a competitive selection process. In the event you do not secure a semester/year abroad placement, you will be transferred to the standard variant of your degree scheme without a semester or year abroad.

International summer programmes are open to students from all schools. Programmes typically range from 2 to 6 weeks, across destinations such as Sri Lanka, South Korea, Fiji, Bali, the USA and across Europe. For more information about programmes and eligibility visit our Summer Abroad webpages.

How to Apply

Apply now – UK, EU and international students.

For further guidance please visit our how to apply pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

Application Deadlines

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.