Public Relations and Media with a Foundation Year, BA (Hons)

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Course Overview

Study a Public Relations and Media degree with us, and you will be able to gain the skills to equip you for a successful career in this exciting field.

Our degree is accredited by the Chartered Institute of Public Relations and is taught by experienced industry professionals and leading academics.

The Foundation Year gives you an exciting introduction to Higher Education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful on your undergraduate degree. It’s ideal if you need a little more support after Further Education or are returning to education after a gap.

You will have the chance to explore strategic communications, digital public relations practice, public relations theory, strategy, marketing and branding, business and entrepreneurship, journalism and professional development.

A work placement will give you first-hand experience of PR and media, and you will have the option of studying a semester abroad in Hong Kong, Singapore or the USA.

Why Public Relations and Media with a Foundation Year at Swansea?

Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula;

Media and Communication at Swansea is ranked:

  • 8th in the UK for Student Satisfaction (Complete University Guide 2025)
  • 8th in the UK for Student Experience (Times Good University Guide 2025)
  • 10th in the UK for Teaching Quality (Times Good University Guide 2025)

Your Public Relations and Media with a Foundation Year Experience

During your Foundation Year, you will learn the key skills you’ll need to make your degree a success while developing knowledge of your subject area and how it relates to the humanities and social sciences.

You will start the degree course in your second year, when we offer a varied and flexible degree, so you can shape your course to match your career goals as well as developing your own interests.

You can discover how PR is important for the success of all companies, and learn about the benefits of developing lasting relationships with other companies and professionals, including news reporters, advertisers and marketers, media practitioners and politicians.

You will develop creative skills to manage digital media campaigns and direct strategic, international communications, specialising in PR. You can also study distinct pathways in digital and practical media, film and journalism.

You will gain generic broad-based skills to specialise in further study or essential skills for the professional workplace.

There is the opportunity for a work placement and to spend a semester overseas, both experiences which will greatly enhance your career prospects.

You will have a personal tutor for any support you need.

Public Relations and Media with a Foundation Year Employment Opportunities

Our PR and Media graduates are truly international and are employed around the world. They have careers in:

  • Advertising
  • Business
  • PR and Marketing
  • Journalism
  • Digital Marketing
  • TV and Radio

Modules

In your Foundation Year, you will take a selection of modules that will provide you with key study skills, subject knowledge, and awareness of the importance of the humanities and social sciences. You’ll then progress to your degree.

When you move on to the degree programme, your early studies will introduce you to PR and media, before you choose your own pathway with modules to suit your own interests.

Public Relations and Media with a Foundation Year, BA (Hons)