Sport, Media and Culture with a Foundation Year, BA (Hons)

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Key Course Details

UCAS Code: P36F
Mode of Study: Campus Based
Typical Offer (view equivalents): CDD-DDD
Location: Singleton Park Campus

Start Date	Tuition Fees - Year 1
Sep 2025	£ 9,535

4 Year Full Time With a Foundation Year

UCAS Code: P36F
Mode of Study: Campus Based
Typical Offer: CDD-DDD - More Information
Location: Singleton Park Campus

Start Date	Tuition Fees - Year 1
Sep 2025	£ 18,400

Course Overview

The Foundation Year gives you an exciting introduction to Higher Education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful on your undergraduate degree. It’s ideal if you need a little more support after Further Education or are returning to education after a gap.

After progression from the foundation year, you will have the chance to explore the degree programme that equips you with the skills for a future career as a professional sports content creator and communicator across the contemporary sports mediascape.

The course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies.

Why Sport, Media and Culture with a Foundation Year at Swansea?

You will be taught by academics who have a wide range of industry experience and will benefit from access to industry-standard filming, editing and design facilities. In addition, our close links with sports organisations such as Swansea City FC, the Ospreys, and our partnership with Sport Swansea means that you will gain a sports communications industry perspective across your degree programme.

This programme is based within our Media, Communication, Journalism and PR department. Media at Swansea is ranked:

Media and Communication at Swansea is ranked:

8th in the UK for Student Satisfaction (Complete University Guide 2025)
8th in the UK for Student Experience (Times Good University Guide 2025)
10th in the UK for Teaching Quality (Times Good University Guide 2025)

The course is based at out Singleton Campus on the stunning Swansea Bay on the edge of the Gower Peninsula. You will also be within close proximity to Swansea city, a vibrant, multi-cultural, safe and cost-effective city.

Your Sport, Media and Culture with a Foundation Year Experience

Our BA (Hons) Sport, Media and Culture with Foundation Year degree will give you an exciting introduction to higher education and is part of a four-year undergraduate integrated degree.

During your Foundation Year, you will learn the key skills you’ll need to make your degree a success while developing knowledge of your subject area and how it relates to the humanities and social sciences.

You will learn how to improve your oral and writing skills, investigate and obtain information, present your ideas in a range of formats, solve problems and make informed decisions.

You will start the degree course in your second year. On our Sport, Media and Culture programme you’ll develop practical skills in multimedia journalism, including writing text reports for newspapers, magazines, and websites; conducting interviews and crafting feature stories; capturing and editing still images; filming, editing, and publishing video reports; and creating engaging audio content, including podcasts.

Outside of your studies you will be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media society.

Sport, Media and Culture with a Foundation Year Employment Opportunities

Sport, Media and Culture Employment Opportunities

Anticipated career outcomes range from:

Sports Journalist
Sports Broadcaster
Media Relations Specialist
Sports Social Media Manager
Sports Event Coordinator
Sports Public Relations Manager
Sports Marketing Specialist
Sports Analyst/Commentator
Sports Content Creator
Sports Information Director

Opportunities for further study at Master’s level is also available.

Modules

In your Foundation Year, you will take a selection of modules that will provide you with key study skills, subject knowledge, and awareness of the importance of the humanities and social sciences. You’ll then progress to your degree

Year 0 (Level 3)

Entry Level 3 / Foundation Year

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Academic Writing and Skills Development	September-January (TB1)	20	FY-011
Introduction to Being Human	September-January (TB1)	20	FY-012
Introduction to Research	September-January (TB1)	20	FY-015
Critical Reflection and Problem Solving	January-June (TB2)	20	FY-014
Research Essay	January-June (TB2)	20	FY-016
Place, Memory & Identity in Literature, Film, Visual Art & Media	January-June (TB2)	20	FY-017

Year 1 (Level 4)

FHEQ 4 Undergraduate / HECert

Students choose 120 credits from the following:

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Introduction to Media Communication	September-January (TB1)	20	MS-100
Delivering and Decoding the News	September-January (TB1)	20	MS-114
Pitch Invasion: Sport and its Impact on Society	September-January (TB1)	20	MS-116
Principles of Mediation	January-June (TB2)	20	MS-117

Optional Modules

Choose Exactly 20 credits from the following Modules:

NOTE : Select Welsh Medium or English from:

Compulsory Selective 1
Module Name	Module Duration	Credits	Module Code	Guidance
Creative Media Platforms	January-June (TB2)	20	MS-126
Sgiliau Cyfryngau Allweddol	January-June (TB2)	20	MSW123

AND

Choose Exactly 20 credits from the following Modules:

NOTE : Select Welsh Medium or English from:

Compulsory Selective 2
Module Name	Module Duration	Credits	Module Code	Guidance
Public Relations: Strategic Communications	January-June (TB2)	20	MSP100R
Cysylltiadau Cyhoeddus: Cyfathrebu Strategol	January-June (TB2)	20	MSW106

Year 2 (Level 5)

FHEQ 5 Undergraduate / HEDip

Students choose 120 credits from the following:

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Theorising the Media	September-January (TB1)	20	MS-200
All Ears - an Introduction to the Art of Podcasting	September-January (TB1)	20	MS-242
Pitch Perfect: Sports Commentary and Punditry	January-June (TB2)	20	MS-243

Optional Modules

Choose Exactly 20 credits from the following Modules:

NOTE : Select one module

Optional Modules - Semester 1
Module Name	Module Duration	Credits	Module Code
Introduction to Film Production	September-January (TB1)	20	MS-228
Professional Development: Preparing for Work	September-January (TB1)	20	MS-229
Public Relations Theory in Action	September-January (TB1)	20	MSP200
Sgiliau Cyfryngau Ymarferol	September-January (TB1)	20	MSW200
Datblygiad Proffesiynol: Paratoi ar gyfer Gwaith	September-January (TB1)	20	MSW229

AND

Choose Exactly 40 credits from the following Modules:

NOTE : Select two modules

Optional Modules - Semester 2
Module Name	Module Duration	Credits	Module Code
Creative Media Practice	January-June (TB2)	20	MS-221
Social Media Cultures	January-June (TB2)	20	MS-232
Investigating Text, Process and Audiences	January-June (TB2)	20	MS-233
Media Law	January-June (TB2)	20	MS-235
Pop Culture and Alternative News Genres	January-June (TB2)	20	MS-237
Testunau Trawsgyfryngol	January-June (TB2)	20	MSW204
Cyfathrebu Digidol	January-June (TB2)	20	MSW207

Year 3 (Level 6)

FHEQ 6 Undergraduate / Honours

Students choose 120 credits from the following:

Compulsory Modules
Module Name	Module Duration	Credits	Module Code
Sports Public Relations	September-January (TB1)	20	MS-344

Optional Modules

Choose Exactly 40 credits from the following Modules:

NOTE : Select two modules. To select MS-323 students must have pursued MS-228 in Year 2

Optional Modules - Semester 1
Module Name	Module Duration	Credits	Module Code	Guidance
Dissertation Preparation	September-January (TB1)	20	MS-310
Documentary and Fiction Filmmaking	September-January (TB1)	20	MS-323	MS-228 must have been pursued in Year 2
Reporting the 21st Century	September-January (TB1)	20	MS-336
Game Over - Press Start to Continue: Critical Game Studies	September-January (TB1)	20	MS-346
Professional Sports Communication Placement	September-January (TB1)	20	MS-355
Strategy, Marketing and Branding	September-January (TB1)	20	MSP300R
Cynllunio Cynhyrchiad Aml-blatfform	September-January (TB1)	20	MSW312

AND

Choose Exactly 60 credits from the following Modules:

NOTE : Select three modules. To pursue MS-311 students must also take MS-310 in semester 1. To select MSW309 students must have pursed MSW312 in semester 1.

Optional Modules - Semester 2
Module Name	Module Duration	Credits	Module Code
Practical Web Technologies	January-June (TB2)	20	MS-307
Journalism in Practice	January-June (TB2)	20	MS-309
Dissertation	January-June (TB2)	20	MS-311
Guerrilla Campaigns: Subversive and Interruptive PR	January-June (TB2)	20	MS-348
Media and Communication Internship	January-June (TB2)	20	MSS312
Interniaeth y Cyfryngau a Chyfathrebu	January-June (TB2)	20	MSSW312
Testunau Trawsgyfryngol	January-June (TB2)	20	MSW301
Creu Cynhyrchiad Aml-Blatfform	January-June (TB2)	20	MSW309

Entry Requirements

International students should refer to our country specific pages.

A level (or equivalent) typical offer

CDD-DDD

BTEC

MMP

T Levels

Pass

Mixed Qualifications

80 UCAS tariff points from 3 highest qualifications

International Baccalaureate

26 points

How You're Taught

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students.

Practical skills sessions, lab work seminars, and workshops predominantly take place in person, allowing for group working and demonstrations. We also operate virtual labs and Simulated Learning Environments which will facilitate greater access to training opportunities in the future. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching.

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study.

This course may offer some modules taught through the medium of Welsh or bilingually for students who consider themselves to be fluent Welsh speakers. For more details on the provision available see the Welsh Provision expander below.

Welsh Provision

At least 40 credits

There are opportunities for Welsh speakers to study at least 40 credits of this course through the medium of Welsh. Academi Hywel Teifi is here to support you throughout your time at Swansea University. We can offer you:

Access to generous Welsh-language study scholarships or bursaries.
Access to modules taught wholly or partly in Welsh.
Access to the Arwain mobile app for the latest information about Welsh-medium courses and modules available to download free on the App Store and Google Play.
A Welsh-speaking Personal Tutor.
An opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
Opportunity to be a member of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

To learn more about the above and all the opportunities available to you through the medium of Welsh, visit Academi Hywel Teifi's undergraduate pages.

If you study at least 40 credits in Welsh and it is listed as an eligible course on the webpage, you can apply for the Academi Hywel Teifi Scholarship (£300 for 1 year), or the Coleg Cymraeg Incentive Scholarship (£500 per year for 3 years).

Meet Your Lecturers

Our degrees are taught by experts, who have a wealth of knowledge to pass on to our students.

You can find out more about our academic expertise on our staff pages.

Tuition Fees

Start Date	UK	International
September 2024	£ 9,000	£ 17,500
September 2025	£ 9,535	£ 18,400

Fees for full time undergraduate UK students may increase in subsequent years of study in line with the maximum regulated fee level set by the Welsh Government

Fees for full time Undergraduate International students will increase by 3% for each subsequent year of study.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Funding and Scholarships

You may be eligible for funding to help support your study.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Additional Costs

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

Travel to and from campus
Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
Purchase of books or texts
Gowns for graduation ceremonies

Careers and Employability

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

Employability workshops, employers’ talks, bespoke events and careers fairs
Individual advice and guidance from professionally qualified Careers Advisers
Help with finding jobs, internships, work placements and volunteering opportunities
Access to information resources on a wide range of career management topics
Advice and guidance on postgraduate study and funding
Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

Academic Support

As well as subject specific support by college teaching staff and your personal tutor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

Academic writing
Maths and statistics
Critical thinking
Time management
Digital skills
Presentation skills
Note taking
Revision, memory and exam techniques
English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

Study Abroad and Global Opportunities

To learn more about study abroad, visit our Go Global webpages. Enrolment on a programme with a semester/year abroad does not guarantee you a semester/year abroad placement. Spaces are limited and subject to a competitive selection process. In the event you do not secure a semester/year abroad placement, you will be transferred to the standard variant of your degree scheme without a semester or year abroad.

International summer programmes are open to students from all schools. Programmes typically range from 2 to 6 weeks, across destinations such as Sri Lanka, South Korea, Fiji, Bali, the USA and across Europe. For more information about programmes and eligibility visit our Summer Abroad webpages.

How to Apply

Apply now – UK, EU and international students.

For further guidance please visit our how to apply pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

Application Deadlines

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.