Marketing with a Foundation Year, BSc (Hons)

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Course Overview

Are you interested in an exciting career in the diverse field of marketing, where your expert knowledge and skills can be used to anticipate customer behaviours, create advertising campaigns, manage brand reputation and influence global product demand? If so, then the BSc Marketing with a Foundation Year degree at Swansea University is ideal.

The Foundation Year is an excellent pathway to gaining essential knowledge and skills, before joining Year 1 students of the BSc Marketing degree within the School of Management. If you don’t attain the necessary grades to enrol on to the BSc Marketing course, the BSc Marketing with a Foundation Year degree is for you.

The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies.

Across the four year course, you will develop an understanding in key marketing and management principles whilst honing your marketing abilities through pursuing specialist topics such as consumer behaviour, social media marketing, market research, marketing communications, application development and international marketing.

With this course you will gain the skills needed for a stimulating career as a marketing practitioner and develop the critical thinking to make well informed strategic marketing decisions that make real world impact.

Get ready for exciting career opportunities in a variety of roles including communications, insights, content marketing, customer experience, influencer marketing and digital optimisation.

Why Marketing with a Foundation Year at Swansea?

  • The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.
  • Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
  • Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
  • Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia.
  • The Foundation Year will be taught at The College, a state of the art building based on Bay Campus
  • The final three years of the degree will be taught at the £22 million School of Management building, located next to The College on Bay Campus
  • Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)

Your Marketing with a Foundation Year Experience

The BSc Marketing with a Foundation Year degree at Swansea University is a flexible degree with the chance to study abroad for a year, or work in industry for a year. This can give you a real competitive advantage and will broaden your horizons when it comes to seeking employment.

Your first year (the Foundation Year) is taught at The College, located next to the School of Management and your final three years are taught within the School of Management itself.

Teaching at Swansea is partly informed by research, and our staff have hands-on experience of both theory and practice, meaning you can benefit from their academic expertise and real-world know-how.

As well as setting you up for a career in marketing within an organisation, we also have support services available to help you start your own business.

During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management.

Marketing with a Foundation Year Employment Opportunities

As a Marketing graduate from Swansea you will be in an excellent position to secure employment in a range of professions from consultancy work to integral roles in local, national and global organisations.

If you want to target multinational agencies such as Accenture Interactive, Ogilvy or McCann or see yourself working in-house for globally renowned brands or even smaller organisations with a local or UK focus, this degree makes you a strong candidate for any potential employer. Your future job title could be any of the following:

  • Marketing Manager
  • Social Media Manager
  • Advertising Account Executive
  • Management Consultant
  • PR Account Executive

Modules

You will receive a solid business foundation in your early studies, covering accounting, finance, operations management and managing people, as well as marketing. As the course continues you will begin to specialise in marketing modules leading to either a 30-credit marketing dissertation or 30-credit final year project in your final year.

Marketing with a Foundation Year, BSc (Hons)