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  1. Home
  2. Undergraduate
  3. Undergraduate Courses
  4. School of Management Undergraduate Courses
  5. Marketing Undergraduate Courses
  6. Marketing with a Foundation Year, BSc (Hons)

Marketing with a Foundation Year, BSc (Hons)

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  • September 2025

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Key Course Details

4 Year Full Time With a Classroom based Foundation Year
UCAS Code
N50F
Mode of Study
Campus Based
Typical Offer (view equivalents)
See below
Location
Bay Campus
Start Date Tuition Fees - Year 1
Sep 2025 £ 5,760
4 Year Full Time With a Classroom based Foundation Year
UCAS Code
N50F
Mode of Study
Campus Based
Typical Offer
See below - More Information
Location
Bay Campus
Start Date Tuition Fees - Year 1
Sep 2025 or Jan 2026 £ 19,600

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Course Overview

Are you interested in an exciting career in the diverse field of marketing, where your expert knowledge and skills can be used to anticipate customer behaviours, create advertising campaigns, manage brand reputation and influence global product demand? If so, then the BSc Marketing with a Foundation Year degree at Swansea University is ideal.

The Foundation Year is an excellent pathway to gaining essential knowledge and skills, before joining Year 1 students of the BSc Marketing degree within the School of Management. If you don’t attain the necessary grades to enrol on to the BSc Marketing course, the BSc Marketing with a Foundation Year degree is for you.

The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies.

Across the four year course, you will develop an understanding in key marketing and management principles whilst honing your marketing abilities through pursuing specialist topics such as consumer behaviour, social media marketing, market research, marketing communications, application development and international marketing.

With this course you will gain the skills needed for a stimulating career as a marketing practitioner and develop the critical thinking to make well informed strategic marketing decisions that make real world impact.

Get ready for exciting career opportunities in a variety of roles including communications, insights, content marketing, customer experience, influencer marketing and digital optimisation.

Why Marketing with a Foundation Year at Swansea?

  • The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.
  • Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
  • Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
  • Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia.
  • The Foundation Year will be taught at The College, a state of the art building based on Bay Campus
  • The final three years of the degree will be taught at the £22 million School of Management building, located next to The College on Bay Campus
  • Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)

Your Marketing with a Foundation Year Experience

The BSc Marketing with a Foundation Year degree at Swansea University is a flexible degree with the chance to study abroad for a year, or work in industry for a year. This can give you a real competitive advantage and will broaden your horizons when it comes to seeking employment.

Your first year (the Foundation Year) is taught at The College, located next to the School of Management and your final three years are taught within the School of Management itself.

Teaching at Swansea is partly informed by research, and our staff have hands-on experience of both theory and practice, meaning you can benefit from their academic expertise and real-world know-how.

As well as setting you up for a career in marketing within an organisation, we also have support services available to help you start your own business.

During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management.

Marketing with a Foundation Year Employment Opportunities

As a Marketing graduate from Swansea you will be in an excellent position to secure employment in a range of professions from consultancy work to integral roles in local, national and global organisations.

If you want to target multinational agencies such as Accenture Interactive, Ogilvy or McCann or see yourself working in-house for globally renowned brands or even smaller organisations with a local or UK focus, this degree makes you a strong candidate for any potential employer. Your future job title could be any of the following:

  • Marketing Manager
  • Social Media Manager
  • Advertising Account Executive
  • Management Consultant
  • PR Account Executive

Modules

You will receive a solid business foundation in your early studies, covering accounting, finance, operations management and managing people, as well as marketing. As the course continues you will begin to specialise in marketing modules leading to either a 30-credit marketing dissertation or 30-credit final year project in your final year.

Modules

4 Year Full Time With a Classroom based Foundation Year (September)

Year 0 (Level 3)

Entry Level 3 / Foundation Year
Compulsory Modules
Module NameModule DurationCreditsModule Code
Maths and StatsSeptember-June (TB1+2)20MCA001
Foundations of Business and ManagementSeptember-June (TB1+2)20MCB001
Critical ThinkingSeptember-June (TB1+2)20MCH000
Interactive Learning Skills and CommunicationSeptember-June (TB1+2)20MSK001
Accounting and FinanceThe College - Autumn Term (Sep - Dec)20MCB003
EconomicsThe College - Spring Term (Jan - April)20MCB002

Year 1 (Level 4)

FHEQ 4 Undergraduate / HECert
Compulsory Modules
Module NameModule DurationCreditsModule Code
Accounting for ManagersSeptember-January (TB1)15MN-1003
Managing PeopleSeptember-January (TB1)15MN-1006
MarketingSeptember-January (TB1)15MN-1016
Key Skills for BusinessSeptember-January (TB1)15MN-1023
Operations ManagementJanuary-June (TB2)15MN-1518
The Global Context of OrganisationJanuary-June (TB2)15MN-1520
Enterprise and Creativity: Entrepreneurship in PracticeJanuary-June (TB2)15MN-1525
Managing in the Digital AgeJanuary-June (TB2)15MN-1526

Year 2 (Level 5)

FHEQ 5 Undergraduate / HEDip

Students choose 120 credits from the following:

Compulsory Modules
Module NameModule DurationCreditsModule Code
Digital MarketingSeptember-January (TB1)15MN-2008
The Customer Experience September-January (TB1)15MN-2069
Marketing ResearchSeptember-January (TB1)15MN-2070
Business AnalyticsJanuary-June (TB2)15MN-2520
International MarketingJanuary-June (TB2)15MN-2570
Integrated Marketing CommunicationsJanuary-June (TB2)15MN-2576
Optional Modules

Choose Exactly 15 credits from the following Modules:

NOTE : Students should select 15 credits from the following list for Semester 1. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken and their credit attained in a previous year and co-reqs have to be selected in the current year.

Semester 1 
Module NameModule DurationCreditsModule CodeGuidance
Change ManagementSeptember-January (TB1)15MN-2009
Information SystemsSeptember-January (TB1)15MN-2011
Organisational BehaviourSeptember-January (TB1)15MN-2013
Management Science September-January (TB1)15MN-2017
Global Business Environment: International Political EconomySeptember-January (TB1)15MN-2035
Strategic AnalysisSeptember-January (TB1)15MN-2040
Critical Thinking in EntrepreneurshipSeptember-January (TB1)15MN-2055
Contemporary Issues in TourismSeptember-January (TB1)15MN-2058
Business and Employment LawSeptember-January (TB1)15MN-2060
Decision Making and AnalysisSeptember-January (TB1)15MN-2071
Opportunity-driven EnterpriseSeptember-January (TB1)15MN-2074
Dadansoddi Strategol (Strategic Analysis)September-January (TB1)15MN-2075
English for Management 1September-January (TB1)0MN-N001
AND

Choose Exactly 15 credits from the following Modules:

NOTE : NOTE : Students should select 15 credits from the following list for Semester 2. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken and their credit attained in a previous year and co-reqs have to be selected in the current year.

Semester 2 
Module NameModule DurationCreditsModule CodeGuidance
Maths for BusinessJanuary-June (TB2)15MN-2506
Human Resource ManagementJanuary-June (TB2)15MN-2508
Management ConsultingJanuary-June (TB2)15MN-2509
International BusinessJanuary-June (TB2)15MN-2511
Supply Chain ManagementJanuary-June (TB2)15MN-2513
Business Information SystemsJanuary-June (TB2)15MN-2514
e-BusinessJanuary-June (TB2)15MN-2518
Social Aspects of OrganisationJanuary-June (TB2)15MN-2551
Entrepreneurship for Tourism ExperiencesJanuary-June (TB2)15MN-2563
English for Management 2January-June (TB2)0MN-N002
English for Management 1 (TB2)January-June (TB2)0MN-N003

Year 3 (Level 6)

FHEQ 6 Undergraduate / Honours

Students choose 120 credits from the following:

Compulsory Modules
Module NameModule DurationCreditsModule Code
Application DevelopmentSeptember-January (TB1)15MN-3026
Sustainability MarketingSeptember-January (TB1)15MN-3068
Digital Marketing ManagementSeptember-January (TB1)15MN-3069
Strategic Sales ManagementJanuary-June (TB2)15MN-3560
Strategic Marketing PlanningJanuary-June (TB2)15MN-3577
Contemporary Issues in MarketingJanuary-June (TB2)15MN-3578
Optional Modules

Choose Exactly 30 credits from the following Modules:

NOTE : Select one module (30 credits) from the list below:

Compulsory Electives 
Module NameModule DurationCreditsModule CodeGuidance
Final Year ProjectSeptember-June (TB1+2)30MN-3000
Dissertation - BSc MarketingSeptember-June (TB1+2)30MN-3053
Traethawd Hir MarchnataSeptember-June (TB1+2)30MN-3073This module is the Welsh medium version of MN-3053 Dissertation - BSc Marketing.

4 Year Full Time With a Classroom based Foundation Year (January)

Year 0 (Level 3)

Entry Level 3 / Foundation Year
Compulsory Modules
Module NameModule DurationCreditsModule Code
Maths and StatsJanuary-September (TB2+3)20MCA001
Foundations of Business and ManagementJanuary-September (TB2+3)20MCB001
Critical ThinkingJanuary-September (TB2+3)20MCH000
Interactive Learning Skills and CommunicationJanuary-September (TB2+3)20MSK001
Accounting and FinanceThe College - Spring Term (Jan - April)20MCB003
EconomicsThe College - Summer Term (May - Aug)20MCB002

Year 1 (Level 4)

FHEQ 4 Undergraduate / HECert
Compulsory Modules
Module NameModule DurationCreditsModule Code
Accounting for ManagersJanuary-June (TB2)15MN-1003J
Managing PeopleJanuary-June (TB2)15MN-1006J
Key Skills for BusinessJanuary-June (TB2)15MN-1023J
MarketingJanuary-June (TB2)15MN-1505J
Operations ManagementJune-September (TB3)15MN-1008J
The Global Context of OrganisationJune-September (TB3)15MN-1520J
Enterprise and Creativity: Entrepreneurship in PracticeJune-September (TB3)15MN-1525J
Managing in the Digital AgeJune-September (TB3)15MN-1526J

Year 2 (Level 5)

FHEQ 5 Undergraduate / HEDip

Students choose 120 credits from the following:

Compulsory Modules
Module NameModule DurationCreditsModule Code
Digital MarketingSeptember-January (TB1)15MN-2008
The Customer Experience September-January (TB1)15MN-2069
Marketing ResearchSeptember-January (TB1)15MN-2070
Business AnalyticsJanuary-June (TB2)15MN-2520
International MarketingJanuary-June (TB2)15MN-2570
Integrated Marketing CommunicationsJanuary-June (TB2)15MN-2576
Optional Modules

Choose Exactly 15 credits from the following Modules:

NOTE : Students should select 15 credits from the following list for Semester 1. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken and their credit attained in a previous year and co-reqs have to be selected in the current year.

Semester 1 
Module NameModule DurationCreditsModule CodeGuidance
Change ManagementSeptember-January (TB1)15MN-2009
Information SystemsSeptember-January (TB1)15MN-2011
Organisational BehaviourSeptember-January (TB1)15MN-2013
Management Science September-January (TB1)15MN-2017
Global Business Environment: International Political EconomySeptember-January (TB1)15MN-2035
Strategic AnalysisSeptember-January (TB1)15MN-2040
Critical Thinking in EntrepreneurshipSeptember-January (TB1)15MN-2055
Contemporary Issues in TourismSeptember-January (TB1)15MN-2058
Business and Employment LawSeptember-January (TB1)15MN-2060
Decision Making and AnalysisSeptember-January (TB1)15MN-2071
Opportunity-driven EnterpriseSeptember-January (TB1)15MN-2074
Dadansoddi Strategol (Strategic Analysis)September-January (TB1)15MN-2075
English for Management 1September-January (TB1)0MN-N001
AND

Choose Exactly 15 credits from the following Modules:

NOTE : NOTE : Students should select 15 credits from the following list for Semester 2. Optional modules will be offered subject to demand, availability and timetable constraints. Students should note and check BEFORE selecting whether modules have any special requirements, such as pre-requisites, co-requisites or incompatibles. NOTE: Pre-reqs need to have been taken and their credit attained in a previous year and co-reqs have to be selected in the current year.

Semester 2 
Module NameModule DurationCreditsModule CodeGuidance
Maths for BusinessJanuary-June (TB2)15MN-2506
Human Resource ManagementJanuary-June (TB2)15MN-2508
Management ConsultingJanuary-June (TB2)15MN-2509
International BusinessJanuary-June (TB2)15MN-2511
Supply Chain ManagementJanuary-June (TB2)15MN-2513
Business Information SystemsJanuary-June (TB2)15MN-2514
e-BusinessJanuary-June (TB2)15MN-2518
Social Aspects of OrganisationJanuary-June (TB2)15MN-2551
Entrepreneurship for Tourism ExperiencesJanuary-June (TB2)15MN-2563
English for Management 2January-June (TB2)0MN-N002
English for Management 1 (TB2)January-June (TB2)0MN-N003

Year 3 (Level 6)

FHEQ 6 Undergraduate / Honours

Students choose 120 credits from the following:

Compulsory Modules
Module NameModule DurationCreditsModule Code
Application DevelopmentSeptember-January (TB1)15MN-3026
Sustainability MarketingSeptember-January (TB1)15MN-3068
Digital Marketing ManagementSeptember-January (TB1)15MN-3069
Strategic Sales ManagementJanuary-June (TB2)15MN-3560
Strategic Marketing PlanningJanuary-June (TB2)15MN-3577
Contemporary Issues in MarketingJanuary-June (TB2)15MN-3578
Optional Modules

Choose Exactly 30 credits from the following Modules:

NOTE : Select one module (30 credits) from the list below:

Compulsory Electives 
Module NameModule DurationCreditsModule CodeGuidance
Final Year ProjectSeptember-June (TB1+2)30MN-3000
Dissertation - BSc MarketingSeptember-June (TB1+2)30MN-3053
Traethawd Hir MarchnataSeptember-June (TB1+2)30MN-3073This module is the Welsh medium version of MN-3053 Dissertation - BSc Marketing.

Entry Requirements

International students should refer to our country specific pages.

A level (or equivalent) typical offer

CCD-DDD

BTEC

MMM-MMP

T Levels

Pass

Mixed Qualifications

72 UCAS tariff points from 3 highest qualifications

International Baccalaureate

26 points

How You're Taught

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students.

Practical skills sessions, lab work seminars, and workshops predominantly take place in person, allowing for group working and demonstrations. We also operate virtual labs and Simulated Learning Environments which will facilitate greater access to training opportunities in the future. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching.

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study.

This course may offer some modules taught through the medium of Welsh or bilingually for students who consider themselves to be fluent Welsh speakers. For more details on the provision available see the Welsh Provision expander below.

Welsh Provision

Some provision

There are opportunities for Welsh speakers to study some elements of this course through the medium of Welsh but there is not yet enough provision to reach 40 credits in each year.

Academi Hywel Teifi is here to support you throughout your time at Swansea University. We can offer you:

  • Access to generous Welsh-language study scholarships or bursaries.
  • Access to modules taught wholly or partly in Welsh.
  • Access to the Arwain mobile app for the latest information about Welsh-medium courses and modules available to download free on the App Store and Google Play.
  • An interview through the medium of Welsh when applying for a place.
  • The option to receive your personal correspondence in Welsh, English or bilingually.
  • The option to write and submit your coursework or exams through the medium of Welsh (even if you have chosen to study in English), and your work will be marked in Welsh.
  • A Welsh-speaking Personal Tutor.
  • One-to-one support to improve your academic Welsh language skills.
  • An opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
  • Opportunity to be a member of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

To learn more about the above and all the opportunities available to you through the medium of Welsh, visit Academi Hywel Teifi's undergraduate pages.

If you study at least 5 credits in Welsh and it is listed as an eligible course on the webpage, you can apply for the Academi Hywel Teifi Bursary (£100 for 1 year) at the beginning of term (after registration).

Professional Body Accreditation

The years following your Foundation Year are accredited by the Chartered Institute of Marketing (CIM) Accredited Degree programme and provides students with two exemptions from a core module towards the CIM Level 4 Certificate in Professional Marketing or one exemption from a core module towards the CIM Level 6 Diploma in Professional Marketing*.

*depending on module selection

To claim the exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module(s) to gain the full qualification. A list of exempt modules and further information can be found on the CIM Accredited Degree website.

Students must be members of the CIM to study additional modules (and access support material). Visit CIM’s membership pages for up to date membership costs.

What are the benefits of Professional Accreditations?
- Get a head start: 
Professionally accredited degrees will exempt you from specific early-stage professional exams/qualifications meaning you get a kick-start in your career.
- Support: Sign up for a student membership and start taking advantage of professional body career support as well as connections with peers and experts. It looks good on your CV and helps prepare you for employment.

NOTE:
For many professions, studying an accredited course is only the first step to becoming fully qualified.
You can check with the relevant professional bodies for other specific requirements.

For more information see our Professional Accreditation page.

Meet Your Lecturers

You will be taught by a team of experienced academics from research, academic and industry backgrounds. Their wide-ranging knowledge and expertise is linked closely with the module content you are taught, ensuring you learn the most relevant and up to date information and develop skills required for a dynamic marketing career.

Find out more about our academic staff by visiting our staff profiles.

Tuition Fees

Start Date UK International
September 2024 £ 9,000 £ 18,650
January 2025 N/A £ 18,650
September 2025 £ 5,760 £ 19,600
January 2026 N/A £ 19,600

Fees for full-time undergraduate UK students on classroom based foundation programmes will increase from Year 1, and in subsequent years, to the maximum regulated fee level set by the Welsh Government.

Fees for full time Undergraduate International students will increase by 3% for each subsequent year of study.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Funding and Scholarships

You may be eligible for funding to help support your study.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

Additional Costs

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

  • Travel to and from campus
  • Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
  • Purchase of books or texts
  • Gowns for graduation ceremonies


Depending on module selection and completion, students may graduate with two exemptions from a core module towards the CIM Level 4 Certificate in Professional Marketing or one exemption from a core module towards the CIM Level 6 Diploma in Professional Marketing. To claim module exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module(s) to gain the full qualification. Students must be members of the CIM to study additional modules (and access support material). Visit CIM’s membership pages for up to date membership costs.

Careers and Employability

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

  • Employability workshops, employers’ talks, bespoke events and careers fairs
  • Individual advice and guidance from professionally qualified Careers Advisers
  • Help with finding jobs, internships, work placements and volunteering opportunities
  • Access to information resources on a wide range of career management topics
  • Advice and guidance on postgraduate study and funding
  • Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

The School of Management also has a dedicated in-house Employability team offering additional support.
During your time with us, you’ll have the chance to:

  • Join our Employability Mentoring scheme and get mentored by an employer who can help you with the transition from student to working professional
  • Get the opportunity to speak to our growing Alumni Community
  • Work and network with employers from a range of national and multi-national companies through our seminars and events
  • Boost your skills and meet employers during our Employability Module, which is run twice a year
  • Get supported in opportunities to work a year in industry or to study abroad.
  • Take advantage of unlimited 1-2-1 support to develop your career experience
  • Stay in touch for support for five years after you graduate

Academic Support

As well as subject specific support by college teaching staff and your personal tutor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

  • Academic writing
  • Maths and statistics
  • Critical thinking
  • Time management
  • Digital skills
  • Presentation skills
  • Note taking
  • Revision, memory and exam techniques
  • English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

Study Abroad and Global Opportunities

To learn more about study abroad, visit our Go Global webpages. Enrolment on a programme with a semester/year abroad does not guarantee you a semester/year abroad placement. Spaces are limited and subject to a competitive selection process. In the event you do not secure a semester/year abroad placement, you will be transferred to the standard variant of your degree scheme without a semester or year abroad.

International summer programmes are open to students from all schools. Programmes typically range from 2 to 6 weeks, across destinations such as Sri Lanka, South Korea, Fiji, Bali, the USA and across Europe. For more information about programmes and eligibility visit our Summer Abroad webpages.

How to Apply

Apply now – UK, EU and international students.

For further guidance please visit our how to apply pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

Application Deadlines

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.

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Year in Industry

This course offers you the opportunity to spend a Year In Industry, in the UK or overseas*, giving valuable workplace experience. The University advocates for only paid placements which on average have a salary of over £20,000. Unpaid placements are considered on a case-by-case basis.

Although securing a placement is the responsibility of the student, we work with a number of organisations who provide a range of placement opportunities. Students are also supported throughout their application journey with advice, guidance and additional resources. If you are unable to secure a placement by the end of the second year of your studies, you will transfer onto the equivalent degree programme.

*overseas locations are dependent on VISA restrictions per country

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