Golygfa o'r awyr o gampws Singleton gyda'r traeth yn y cefndir

Ms Júlia Belas Trindade

Darlithydd mewn Cyfathrebu Chwaraeon

Media

julia.belastrindade@abertawe.ac.uk

Ar gael ar gyfer Goruchwyliaeth Ôl-raddedig

Dolenni Ymchwil

https://orcid.org/0000-0002-6551-4972

Trosolwg

Mae Júlia Belas Trindade yn ddarlithydd mewn Cyfathrebu Chwaraeon ym Mhrifysgol Abertawe ac yn ymchwilydd PhD yn yr Ysgol Ieithoedd Modern ym Mhrifysgol Bryste. Mae hi'n ysgolhaig ac yn newyddiadurwr chwaraeon wrth ei gwaith, gan arbenigo mewn pêl-droed menywod, a chanddi dros ddegawd o brofiad yn gohebu ar y gêm yn Brasil ac yn rhyngwladol.

Mae hi'n meddu ar BA mewn Cyfathrebu a Newyddiaduraeth Cymdeithasol o Universidade Federal da Bahia (UFBA), yn Brasil, ac MA mewn Newyddiaduraeth Chwaraeon o Brifysgol St Mary's Twickenham. Mae ei hymchwil yn canolbwyntio ar y croestoriad rhwng cyfryngau chwaraeon, cymdeithaseg ac astudiaethau diwylliannol, gyda phwyslais penodol ar rywedd, hil a rhywioldeb.

Mae ei phrosiect PhD yn archwilio’r sylw i bêl-droedwyr benywaidd yn y cyfryngau yn Brasil, gan ganolbwyntio ar sut mae chwaraewyr o wahanol gefndiroedd yn profi rhagfarn a thuedd yn y sylw a roddir iddynt. Yn ganolog i'w gwaith mae lleisiau chwaraewyr presennol a chyn-chwaraewyr tîm cenedlaethol menywod Brasil. Mae hi hefyd wedi cyhoeddi ar faterion gwahaniaethu, actifiaeth, a thegwch mewn chwaraeon.

Y tu hwnt i'r byd academaidd, mae Julia wedi gweithio fel newyddiadurwr llawrydd yn gohebu ar dwrnameintiau mawr megis Gemau Olympaidd 2024, Cwpan Menywod y Byd FIFA 2023, Ewros Menywod UEFA 2022, gemau yng Nghynghrair y Pencampwyr Menywod UEFA, Uwch-gynghrair Menywod Lloegr, a chystadlaethau cenedlaethol Brasil. Mae hi'n ysgrifennu ar gyfer cylchlythyr pêl-droed menywod The Guardian, Moving The Goalposts, ac yn cyfrannu'n rheolaidd at gyfryngau Brasilaidd, Prydeinig a Saesneg eu hiaith am bêl-droed menywod.

Modiwlau a Addysgir

MS-114 Delivering and Decoding the News

This engaging and hands-on module opens the door to the world of journalism, blending critical insight with practical experience. In the first half, you¿ll dive into the foundational ideas that shape journalism ¿ tracing its evolution and examining how it both reflects and influences social, political, and technological change. Through thought-provoking discussions and real-world case studies, you¿ll explore what journalism is, what it could be, and why it matters more than ever in today¿s complex media landscape. The second half of the module shifts from theory to practice. You¿ll begin developing the essential skills of a journalist: spotting newsworthy stories, writing with clarity and impact, conducting effective interviews, and navigating the ethical challenges of reporting. You¿ll engage with current news events, critically analysing how stories are framed and the effects they have on public understanding. By the end of the module, you won¿t just understand journalism ¿ you¿ll be ready to start doing it. With a strong foundation in both theory and practice, you¿ll gain the confidence and tools to begin producing your own journalistic work.
MS-243 Pitch Perfect: Sports Commentary and Punditry

Whether spoken or written, describing the action of any sporting endeavour is a form of spontaneous composition. Much like the players, commentators and live-blog ticker writers have put in hundreds and probably thousands of hours of reporting boot camp before they find themselves as the authoritative narrator of any major sporting event. The ability to report at this level, in a manner which appears effortless, almost casual, is the direct result of deliberate practice. Through practice, commentators have learned to convey the action that is taking place on the pitch as it happens with accuracy, clarity and concision, three essential qualities of sports storytelling. Like the players, commentators understand their audiences' expectations. They know that they need to fulfil the key purpose of effortless sports commentary - to give an objective, fluent, accurate interpretation of what is happening on the track, pitch, court or field. By studying some key commentary theories, and through listening to the insights given by professional sports commentators, students will gain the knowledge, skills and confidence to embark on the art of sport interpretation and narration.
MS-344 Sports Public Relations

The Sports Public Relations module will offer an advanced level introduction to the role communications play within the sporting arena, and how public relations, advertising, marketing, branding and social media help shape our perceptions of its stars, teams and disciplines. Through a combination of theoretical analyses, practical assignments and dissection of recent and historical case studies, we will explore how communication ensures sport today is as much about business as it is about entertainment for fans. Over the course of the module, students will each develop and implement an authentic multi-media and cross-platform promotional campaign for one of Swansea University's many Sports Societies. A Sports Public Relations Symposium will be held during Week 4, where students will learn about the practical realities of sports public relations practitioners' professional lives. This will also form a part of the module's assessment methodology. In the event that a student cannot attend the symposium, for good reason, they will be directed to a recording of the symposium available via Canvas, and will not therefore be disadvantaged.

Ms Júlia Belas Trindade

Cyfeiriad ebost

Dolenni Ymchwil

Trosolwg

Modiwlau a Addysgir

MS-114 Delivering and Decoding the News

MS-243 Pitch Perfect: Sports Commentary and Punditry

MS-344 Sports Public Relations